I18n Workshop Silicon Valley
Companies need to get globalization right from day one. What are the requirements for producing global-ready digital products in a cost- and time-efficient way?
One of the keys is applying a Shift Left approach and boosting the process with automation.
Nowadays, using the Agile methodology is not agile enough. Meet continuous localization, a process that unlocks the true power of localization, is transparent to software developers, and allows teams to develop multilingual products at a fast pace. Igor will give an extensive overview of the localization automation landscape, help you avoid common pitfalls when shopping for your next TMS/CAT tools, and help you pick the right ones based on your needs. Beyond technology, you will also learn how to change processes in your organization to streamline your localization efforts, avoid delays, and define responsibilities between your localizers, designers, and engineers
Digital Product Internationalization
Patricia Paladini Adell
Digital product localization in an Agile environment can become a challenge. One of the typical problems is source code not being ready for localization. In this session, we will present a Shift Left approach to digital product localization, which requires implementing best practices in the development or marketing team for coding i18n-compliant digital products. The end goal is seamless localization execution without the heavy workload at the end of the traditional localization process. Participants will learn about the requirements for digital product i18n, i18n best practices for developers and practical advice on how to raise awareness of i18n across different teams.
I18n is not only for developers but for designers as well. If the prototypes or designs are not ready for localization, it will cost extra time and money to deliver digital products internationally. Irina will explain why design phase internationalization is important, and how to implement it. But not only design and developing matters - localization strategy can help you to reach company goals. This strategy involves many roles and teams within the company. So we’ll speak about cross-team communications too.
Finding the right definition of ROI
Jose Palomares will review a few models and success cases for different types of activities (internationalization, localization and shared services) and different types of organizations such as start-ups, multinationals and vendors. This session will enable you to articulate a solid, data-driven response when somebody asks you about the ROI of localization and internationalization.